I’m trying to build something…

I don’t know if it will work, but I’m going for it anyway.

My real vision for the Survival Fitness Plan isn’t just another program, app, or trend. Eventually, I want to build a physical training center.

Years from now (hopefully not too many), I want there to be a Survival Fitness training center.

Somewhere you can come to train in person.

A place grounded in simplicity, movement, and self-reliance.

An environment that includes space to grow food, live simply, and train without noise or ego.

I don’t want investors.

I don’t want debt.

I don’t want artificial pressure to grow faster than the system can support.

The business has to fund itself. That constraint forces clarity. It also removes shortcuts that break long-term projects.

Everything below exists for one reason: to make the end vision inevitable.

SF Nonfiction Books is what currently pays my bills (learn about it here).

I don’t want to abandon it, not just because of money, but also because it “forces” me to keep learning (it's essentially writing book summaries). 

But it does take up a good portion of my focus, and I need to claim that back. I want to automate it to a point where all I need to do is proofread the summaries. That way, I still get to read (the part of it I enjoy) while everything else just runs.

This entails several things. 

1. Keep learning so I can keep improving the Survival Fitness Plan

2. Create the course

3. Create an offer

Once the course is complete, personalized coaching becomes available. Small scale. High attention. Real feedback.

Once the new SFP is ready, I’ll concentrate on marketing.

To be honest, marketing is one of my weak points, but I know it is essential, so I'll hack away at it until I figure it out.

After the core system works I'll work on expanding, with the aim of generating enough cash to be able to build the training center. 

At the moment, I’m thinking:

• Keep learning

• Write the book (Survival Fitness Training Manual)

• Create an app

• Build the training center

As I go, I think the plans may change, but the end goal won’t.

To tell you the truth, I first thought about opening a Survival Fitness Training Center over a decade ago.

Maybe it’s just now that I’m starting to believe in the system, and myself…

I think the main two things that get in my way are lack of focus and persistence.

But I’m determined to do it right this time.